David Owoeye
Ecommerce conversion work that turns the traffic you already have into revenue
I audit and rebuild the parts of a store between a click and a sale, product pages, cart, checkout, so the traffic already arriving actually converts. When a brand wants the full picture, I also build the Klaviyo email and SMS systems that bring customers back afterward.
Afrocenchix saw a +23% lift in add to cart rate from a 60 day CRO sprint.
David Owoeye
Ecommerce CRO & Email Retention Specialist
A store that converts the first visit is half the job. The other half is bringing that customer back without paying for the click twice.
What I do
Conversion rate optimization, done properly
Ground up ecommerce website and funnel design, or conversion rate optimization on your existing store, built around how your specific customers actually buy.
- Full Shopify and ecommerce site design and build
- Landing page and funnel design
- CRO audits and A/B testing roadmap
- Checkout and mobile conversion fixes
Recent work
Real stores, real numbers
Afrocenchix
Haircare
A 60-day CRO sprint and Shopify redesign for a premium vegan haircare brand, built around clearer product discovery and stronger brand storytelling.
CannonBalm
Wellness
A rebuilt Klaviyo strategy for an Australian natural pain relief brand: targeted popups, optimized post-purchase flows, and win-back campaigns that helped drive $96.7K in total revenue, with $32.8K attributed to email.
ThyVita
Supplements
Website design and seamless store migrations for a thyroid support supplement brand, moving from Squarespace to Shopify to Wix while keeping the site high converting.
View case study“The team’s skills are outstanding, and they always make time for me, despite our smaller-scale projects compared to their major ones.
They provide valuable advice when needed and assist with all aspects of website design and management.
I highly recommend them for their courtesy, expertise, and talent.”
Ameen Kalla, Afrocenchix
What I also do
The rest of the system, when you want it
CRO is the main focus of my Upwork work, but the stores I build for are rarely one project. Most of them need the email side too, and some want both planned together from day one.
Email & SMS Marketing
Klaviyo flows and campaigns built to recover abandoned revenue, grow a list, and turn customers who buy once into customers who buy again.
- Full flow build out: welcome, abandoned cart, post purchase and win back
- Weekly campaign strategy and copy
Full Growth Partnership
The combination most of my repeat clients land on: a highly converting site paired with email flows and campaigns that compound, so every dollar of traffic works harder.
- Everything in Website Design & CRO
- Everything in Email & SMS Marketing
How I work
From audit to a store that keeps converting.
- 01
Audit
I go through the store and the funnel myself, product pages, cart, checkout, and show exactly where visitors are dropping off before they buy.
- 02
Build
Fixes and redesigns built around how that specific store's customers actually shop, not a generic template or a theme swap.
- 03
Test
Changes go live as a testing plan, so what moves the needle keeps compounding instead of being a one time edit.
See where your store is leaking revenue before you hire anyone
Send me the store URL on Upwork and I will tell you plainly whether there is a real fix here, before you spend anything.
David Owoeye
Ecommerce CRO & Email Retention Specialist